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Marketing

Marketing rests on frameworks and a vocabulary you are expected to know exactly. Lumi quizzes you on the models so you can save your energy for applying them.

How to turn this subject into cards

Make one note per framework, the marketing mix, segmentation, positioning, product life cycle, with its parts in order and an example. Quiz yourself on the full list and then on the definition of each part. The trap is reciting the acronym without being able to explain each letter. Lumi helps you retain frameworks, their components and their definitions.

Example card

Try it, Lumi turns it into fill in the blank questions in your browser.

study-card.txt

Marketing · teach this card to Lumi

The marketing mix is often summarized as the four Ps. STP stands for segmentation, targeting and positioning. A SWOT analysis looks at strengths, weaknesses, opportunities and threats. Customer lifetime value estimates the total profit a customer brings over the whole relationship.

Lumi’s question

The marketing mix is often summarized as the _____.

Pick the missing word

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Give Lumi your marketing notes, it gives them back as questions at the right moment.

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